Our Mission is to Help Agencies and Brands Maximize Advertising ROI

Our Story

In late 2014, after their first company Netshelter was acquired by Ziff Davis, co-founders Peyman & Pirouz had experienced firsthand from their journey that intrusive ads that followed consumers across devices, while being effective for marketers, created a negative experience for the consumer. The industry started catching up when Google first announced they would sunset third party cookies in 2020 and Apple’s app tracking transparency was introduced in 2021.

Since then inPowered AI has grown to become an industry leading advertising AI platform. The company’s AI solutions integrate directly into DSPs and Native Advertising channels to increase campaign performance by 50% - 300%. Whether the goal is to drive traffic, engagement, leads, conversions, or ROAS, inPowered AI deploys the right algorithms to maximize media efficiency.

In 2020, the company made the Inc5000 list of America’s fastest-growing companies for the first time, ranking 9th in the San Francisco/Bay area for Marketing. The company’s AI-technology has been recognized by the ANA (Association of National Advertisers) for the “Best Use of AI” in business-to-business marketing; and also placed as finalists in the MediaPost OMMA Awards, Digiday Tech Awards, and The Drum Awards.

Meet the Founders

inPowered’s industry recognition as a pioneer in AI solutions for advertising is a direct result of the hustle and relentless dedication of its team; instilled by Peyman and Pirouz as one of the company’s foundational building blocks that’s been critical to its increasing success. “When my brother and I founded inPowered almost 7 years ago, we could only dream of having a team that’s so dedicated and passionate behind our mission to help brands deliver real business outcomes and ROI,” said Peyman Nilforoush, CEO and Co-Founder.

“Our core company values focus around engaging our employees, bringing passion to each day, keeping it real and building real value for our customers; all while having fun,” said Pirouz Nilforoush, President and Co-Founder. “Teamwork can’t happen on its own – it needs to be catalyzed and an integral part of workplace culture, the people, and their processes.”

Core Values

Our core values drive everything we do: from what we build and who we hire, to how we work with clients and measure success. We are creating a company we are proud of, one that has the power to change the advertising industry as we know it.

Engaging our people

People are at the center of everything we do. We foster an environment of mutual trust and respect so that every person feels supported and empowered to achieve their fullest potential.

Bringing Passion & Hustle into Everything We Do

We bring passion for helping people become the best versions of themselves, each and everyday. We know our mission is lofty and that it will take heart and hustle, sweat and tears to get us there - and that's OK with us.

Keeping It Real

We believe that people and ideas flourish most in an environment of openness and transparency. By always being honest and accountable, we build trust and respect among ourselves and with our clients.

Innovating

We are constantly looking for ways to create game-changing solutions that bring us closer to achieving our mission. We dream big, move fast, take risks, celebrate wins, and learn from failures.

Building Real Value for Customers

We are laser-focused on helping people make informed decisions on things important to them and driving real ROI. That's why everything we do centers on driving maximum value for our customers and colleagues -- when they win, we win too.

Having Fun

We show up every day because we love the people we work with, and are dedicated to our mission of revolutionizing advertising. We may work hard, but make sure to have fun while doing so.